Hi everyone! Today as I’m wrapping up my last bits of research, I’ll be learning about color/typography. I think this element when film making is very important when trying to appeal to the audience, and convey the “fear” factor.
Research
Horror films don’t just convey their story through acting, they do it by using a mix of technical elements that use ways to affect the audience. Some the most prominent elements within typography is lighting, color and camera techniques.
The first element within color/typography that I’ll be researching is lighting and shadows. Horror movies prominently use low-key lighting and darkness to add intensity. Using these often makes the audiences thoughts and imagination got to wonder about the unknown. An example of this is the movie The Exorcist, where Father Marrin was standing near a foggy streetlight where the lighting is used to make him seem mysterious and leading the audience to create fear and suspicion.
Another technical element was the use of color in horror movies. As I’m researching, I realized colors in horror films are symbolic and emotionally driven. For example, the color red often signifies a sign of danger and harm, while soft colors like blue and green hint towards isolation. In the movie Suspiria, a use of bright red and unnatural lighting creating a scene where the atmosphere is unsettling before any horror is actually happening.
As i’ve researched previously, typography and sound design helps create fear in the story before the story itself is told. Sound design in horror often is created through silence cuing towards suspense. Also, typography plays a role in effecting horrors done and marketing. Films like The Texas Chainsaw Massacre, uses typography in the sense that it is rough and uses aggressive typography through the title and headings to hint towards fear and gruesome events before the audience watches it.
Reflection
By researching about this I realized that films depend heavily on appearance through marketing and through the film itself. By having good typography, the audience will be influenced to press on it and watch it. Color and typography works hand in hand with other technical elements to evoke feelings from the audience. These elements are intentionally created to convey emotion from the audience which improves the audience perspective on it.
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