Hi blog! I recently researched on my previous posts about technical elements but thought it was also important to research in depth about mine-en-scene. I always thought it was interesting how mise-en-scene is used all throughout films in all different types of ways. To research this I will be reading multiple articles, researching mise-en-scene elements within horror movies and then taking notes on how it creates the effect it does.
Sunday, February 1, 2026
Research- Mise-en-scene
Research- Technical elements
Hey blog, welcome back! Now that I know a little more about who enjoys horror films and what they’re intended to do, I want to study the technical elements that make them the way they are. In this post, I’m hoping to learn more about how to create a horror film by researching multiple articles and taking notes. I will be letting you guys know my key take aways, and what popular films used these elements.
Research
Reflection
Sources
Sunday, January 25, 2026
Research- Marketing Strategies
Hey blog! After watching The Housemaid I realized that I watched clips of this movie in all sorts of apps before actually watching it. This is definitely because of all types of different marketing strategies it used to make sure it was a success. I decided that today I should do an in-depth research on how marketing affects a films success.
Research
Horror films generally have to use a unique strategy of marketing so advertise and show how much better it is then just the ordinary horror film. Building suspense in viewers is often important to do even before they actually watch the film because it gets them hooked onto the movie. What makes horror marketing successful is teasing and not revealing. It is important to give the audience just enough information to spark some interest, while not revealing to much information about plot twists or characters. These strategies are often promoted through trailers and campaigns. An example of this is in the trailer of the movie A Quiet Place where the trailer hints towards danger, without showing a monster or villain.
Also, real word campaigns such as, The Blair Witch Project, was marketed as a documentary with missing persons posters and websites showing the characters to be “missing.” This method made the audience grow interest in the film, and made it one of the most successful horror film advertisements in history. After that films like Smile used actors with an unsettling smile and placing them in public to promote the movies central idea of their evil smile. An example of this is when thy hired people to go to a baseball game wearing the smile shirt and having a creepy grin on their faces. This use of marketing has been one of horror most successful ways of advertising films and have reflected based on film views.

To add on horror, films use social media and public networks when advertising to build their audiences. The movie M3GAN was a huge hit for the horror world because its connection with social media. The main characters (M3GAN) dance sequence was advertised on all platforms from TikTok to instagram. Not only did this boost interactive engagement but provided a memorable moment for the audience which is why this movie was so successful. Marketing clips from films to social media is one of the most common and well used way of advertising horror films for these industries.
Sources
https://solinwords.medium.com/horror-movie-marketing-516d3c99f1fa
https://collider.com/best-horror-marketing-campaigns/
https://mintadvertising.com/scream-worthy-marketing-how-horror-movies-master-the-art-of-fear/
Research- Target Audience
Hi blog, hope you guys are having a great day cause I sure am! You may ask why, and my answer to that is because I started researching more about my up to come film opening! I never realized how enticing the horror genre would be for me. In fact, just yesterday I watched a horror movie called “The Housemaid,” which is within one of the sub-genres (psychological horror) I just researched about, and I loved it! Which is ironic because today I was planning on researching the target audience for horror films. Now that I’m done chatting about my weekend, let’s get straight into target audience!
I think horror films are a particular genre because it is one of the few that are really not meant for children. They’re typically aimed towards young adults, around 19-24 years old, but are also enjoyed wider age ranges than just that that. Those who typically enjoy it are people looking for a high suspense and heart pumping adrenaline experience. People who watch horror films usually aren’t bothered by graphic or uncomfortable scenes. In fact, usually these type of scenes are what they enjoy most because they search for intense and fearful emotions. This genre isn’t for everyone, but for those who do like it, it creates a space to have fear while being able to control their emotions.

While researching, I also realized that this type of genre is more enjoyed by women than by men. This definitely takes me by surprise because of the assumption that men seek high adrenaline moments. I guess this can confirm to not be fooled because I alongside of many others would not think women would also gear towards this genre more than men.

When researching audience I also came across the idea of low-cost excitement for either solo watchers, or group viewers. Typically groups of people enjoy watching horror movies together because they’re cheap, easily accessible and thrilling, conveying fun excitement for large parties of people. Overall I think this genre is geared towards young people who are in search of interesting, thrilling and exciting viewers. This helps create an understanding on why different production choices are made.
https://lewisprintmediablog.wordpress.com/2016/02/10/target-audience-unfinished/ https://www.slideshare.net/slideshow/horror-film-target-audience/40556563
Sunday, January 18, 2026
Research- Reviewing Film Openings
Hi Blog! Im back at it today with another post. I decided it would be a great idea to research some film openings and jot down a few tips I could use from them. I think this is an essential starting point to build my knowledge on creating film openings, so let's just get straight in to it!
Glorious Day - An AICE Media Studies Film Opening
- begins with an establishing shot, allowing the audience to become familiar with the setting

- builds suspense with dim lighting and shallow music
- It seems very quiet which can sense the fear in the characters
- Seems to be Sci-Fi/ Mystery/ Horror based because of the images appearing on screen

- Minimal camera movements makes the setting appear eerie
- This film opening consists of a lot of close ups, making us have a main focus on what is going on and that it seems like any normal day, but it’s really not
- The costumes are casual and makes the situation seem like it’s just any ordinary day

- There are diegetic sounds with movement, but a lot of non-digetic noises making the film opening seem like something is out of place
- Analyzing this film opening helped me get a better understanding on what the objective of what I’m doing should be. It also serves as a good example on how multiple components build spa story line like sounds and cameras.
- https://www.youtube.com/watch?v=ti9l3jaPMro
Reflection:
Research- Horror Sub-genre
Hi blog, welcome back! As mentioned previously, we've been researching a lot about different potential genre options and what things are used to build this media. I've always enjoyed the Horror genre but didn't realize how much more there is to it than what I am watching/ reading. Today I will be going step by step on how I began my in-depth research of Horror and bringing you guys along with me.
The Horror genre is something I find so interesting because it is solely composed of unexpected challenges and constant events building up suspense. Some may say Horror is senseless violence or inhumane, but in reality that is to subjective to categorize it as that. There are so many sub-genres that it would be impossible to list them all, but some that I have primarily noticed are horror romance (horromance), psychological horror and horror- mystery.
Horror Romance (horrormance)
The sub-genre horror romance is one that I’ve seen very often. An example of this is Bram Stroker’s Dracula (1992). This film contains romantic sub-genre traits by showing Dracula’s belief that Mina is the reincarnation of his beloved late wife. He shows their connection like a tragic love containing a mix of fear with passion. Additionally, there are tropes like forbidden love and love through shared blood which makes this a film categorized as a gothic horror but also dark romance.

Psychological horror
This sub-genre is a genre based on horror focused on emotional fears and mental instability rather than their being a specific villain or monster. The movie Black Swan (2010) is a Psychological horror that demonstrates a ballerina facing hallucinations and paranoias as she is trying to live up to the image everyone has as her. This film incorporates intense emotion and romantic issues through previous relationships with families and friends. Something primarily different with this film and Dracula are the tropes. The main character struggles with duality of identity and an intense obsession with having to be perfect.
![Repression and Duality of the Self: The Horrors of 'Black Swan' [Unveiling The Mind] - Bloody Disgusting](https://i0.wp.com/bloody-disgusting.com/wp-content/uploads/2020/12/wan3-scaled.jpg?ssl=1)
The genre horror has such wide variety of sub-genres, but the horror romance one is my primary interest. It is a comforting sub-genre that many could relate many but then have an interesting plot twist. Many different components are included in genres, but it is important to establish a familiar sub-genre and include what things make it up. I think horror is a genre filled with endless storylines and plots containing things all types of people could find interest in.
Until next time blog!
https://graciescaglione.home.blog/2019/01/29/researching-the-horror-genre/
https://www.criticfilm.com/psychological-themes-in-black-swan/
https://plotmind.pro/black-swan-symbolism-themes-explained
https://www.cinemaessentials.com/2020/05/bram-stokers-dracula-1992.html?utm_source=chatgpt.com&m=1
Research- Genres to Consider



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